RHTM logo with colorful geometric shapes and checkered pattern
University of Tennessee logo with orange T inside a white square, followed by white text reading "Retail, Hospitality & Tourism Management" on a black background.
Text in orange and black that says "The Problem"

The school of Retail, Hospitality, and Tourism Management had the specific goal to increase enrollment into their school. The plan was to partner with Slamdot to purchase ad space on various social platforms (Facebook, Instagram, web banners, etc.) My role in all this was to come up with the copy, draft, design, and ultimately put all deliverables together for this project.

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Make Room for Growth (Copy)
Make Room for Growth (Copy)
Make Room for Growth 2
Redefine Success
Small Steps Create Big Shifts
Turn Intention Into Action
Make Room for Growth
The words 'The Solution' in bold orange text on a black background.

All together, I came up with three carousels, and a whole bunch of single image ads for a variety of spaces. This large campaign was the result of lots of collaboration between me, the RHTM team, and Slamdot over a month-long process. It helps that I had a ton of fun while at it.

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big SEC School 1.png
Redefine Success
Small Steps Create Big Shifts
Turn Intention Into Action
Make Room for Growth
Bold orange text reading 'the Result' on a black background.

The social campaign gathered 170,00 total impressions and over 900 clicks. Folks at the school of Retail, Hospitality, and Tourism Management were thrilled with the turnout. Enrollment rates were up from the semester prior, which was the goal overall.

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RHTM Benefits 1.png
RHTM Benefits2.png
RHTM Benefits3.png
Redefine Success
Small Steps Create Big Shifts
Turn Intention Into Action
People dressed in orange blazers and uniforms at a hospitality service counter, interacting with a customer in a restaurant or cafe setting.
Group of students in classroom giving a high five.
A smiling woman with long brown hair and pearl jewelry sitting at a table with a laptop. The image includes text promoting Tennessee's hospitality and tourism industry, highlighting its national rank and industry value.
Deciders.SECSchool.3.png
Two women smiling and holding a plastic storage container with colorful items inside, standing indoors in front of a promotional poster about retail, hospitality, and tourism management.
Advertisement for UT Knoxville's Retail and Merchandising program featuring two focuses: Merchandising Analytics and Fashion Retailing, with images of women shopping and working in retail environments.
An advertisement for the retail and merchandising program at UT Knoxville, featuring two photos: one of women shopping for apparel, labeled 'Fashion Retailing,' and another of women working with a laptop and merchandise, labeled 'Merchandising Analyt
A promotional graphic with two sections: the left shows women working at a table with laptops and merchandise, and the right shows a retail display with themed T-shirts and accessories. The text overlay reads 'From Idea to Market' and a button says '
A group of young women working together at a table in a coworking space or casual office environment, with laptops, notebooks, and colorful accessories.
A conference room with a presentation screen showing the title "Tractor Supply Co Retail Project" and the date "04 December 2023." Several women are standing in front of the screen, speaking or preparing to speak, while attendees sit at tables facing
A collage of two images: the top shows women working on a project at a table with laptops and notebooks, the bottom displays a retail store section with T-shirts, shirts, and merchandise featuring the Rocky Top brand, and a ‘Learn More’ button.
Deciders.Testimonial1.png
A presentation screen displays the logo for Tractor Supply Co. and the words 'Retail Project' with the names Lauren Boze, Eva Kerr, Lily McQueen, Kirsten Sanders, and the date December 4, 2023. Four women are standing in front of the screen, speaking
A promotional banner for a hospitality and tourism management program featuring a group of women in orange uniforms working at a hotel reception desk, with text highlighting gaining real-world experience and a call to learn more.